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May 30, 2025
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Fall 2025 Undergraduate Catalog
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BUS 302 - Social Media Marketing Strategy
Social Media Marketing Strategy covers theoretical and practical perspectives for developing and implementing social media marketing strategies. The course is designed to expose students to state-of-the-art practices in social media marketing with an emphasis on leveraging insights from social media to inform strategic firm decisions.
3 credits
Prerequisite(s): WRT 102 ; U2 standing or above
Pre- or corequisite: BUS 348
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