Oct 30, 2025  
Spring 2026 Undergraduate Catalog 
    
Spring 2026 Undergraduate Catalog
Add to Portfolio (opens a new window)

BUS 302 - Social Media Marketing Strategy


Social Media Marketing Strategy covers theoretical and practical perspectives for developing and implementing social media marketing strategies. The course is designed to expose students to state-of-the-art practices in social media marketing with an emphasis on leveraging insights from social media to inform strategic firm decisions.

3 credits

Prerequisite(s): WRT 102 ; U2 standing or above

Pre- or corequisite: BUS 348 



Add to Portfolio (opens a new window)